ABOUT BRAND

Born in Bali. Built for every woman.

CARE was created out of a personal need — the desire for underwear that feels as good as it looks. As women, we know the power of comfort and how it shapes confidence, mood, and movement. That’s why we set out to create a brand that puts feeling good first.

Our essentials are thoughtfully designed to become a second skin — soft, breathable, and supportive — so you can focus on your day, not your underwear. Whether you’re powering through work, moving your body, or simply resting, CARE is here to move with you.

The brand was born in Bali, inspired by the island’s spirit of ease, natural beauty, and connection. At the heart of CARE is a strong belief in community — a space where women feel seen, supported, and empowered.

CARE isn’t just about what you wear. It’s about how it makes you feel — confident, comfortable, and completely yourself.

CARE — Comfortable Apparel for Real Empowerment.
Because when women feel good, they do good. And we’re here for all of it.