ABOUT BRAND

ABOUT CARE

CARE is a Bali-born women’s underwear and lingerie brand focused on comfort, support, and everyday empowerment.

Created out of a personal need, CARE was designed for women who want lingerie that feels as good as it looks. We believe that comfort is not a luxury — it’s the foundation of confidence, freedom of movement, and well-being.

Our collections include wireless bras, bralettes, seamless underwear, bodysuits, and everyday essentials, thoughtfully designed to feel like a second skin. Soft, breathable fabrics, minimal hardware, and supportive fits allow CARE pieces to move naturally with the body — whether you’re working, exercising, traveling, or resting.

Born in Bali, Indonesia, CARE is inspired by the island’s sense of ease, natural beauty, and mindful living. This influence shapes not only our aesthetic, but our approach to design — calm, functional, and intentionally simple.

At the heart of CARE is a strong belief in community and real empowerment. We create underwear for real women and real bodies, focusing on how lingerie feels — not just how it looks.

CARE is more than lingerie.
It’s everyday underwear designed to support women through daily life — comfortably, confidently, and authentically.

CARE — Comfortable Apparel for Real Empowerment.
Because when women feel good, they do good.